SANY Foundation has used many approaches to drive public engagement for our charitable activities, especially methods that are interactive and entertaining.
The recruitment of pen-pals for left-behind children
To make a better living, many young parents in rural China choose to be migrant workers, leaving their underage children behind. Unattended for years, these children suffer loneliness and are at a high risk of developmental issues.
In coordination with “Blue Envelope” Left-Behind Children Care Center, SANY Foundation hired 61 “pen-pals” among SANY employees and the general public, who have maintained regular mail communication with thousands of left-behind children. Their parents are still far away, but love will never be absent again.
